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Strategy &
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Strategy &
Analytics
Gut instinct is expensive. Data-backed decisions compound.
What We Do
Most businesses are growing slower than their data says they should.
Every business has growth sitting in the data it already has. Funnels where 70% of visitors leave without acting. Ad channels spending money on the wrong audiences. Product pages where good traffic converts at half the rate it should. We find these gaps and quantify them so you know exactly what fixing them is worth.
We set up tracking properly first. GA4, Tag Manager, conversion events, custom dimensions. Because if the measurement is broken, every decision made from it is a guess wearing the costume of a fact. Once the foundation is right, we audit the funnel, run structured tests and build dashboards that tell each team what they need to know.
We have helped brands identify that 40% of their paid traffic was landing on a page that could not convert on mobile. And brands that discovered their email list was generating four times more revenue than their entire social media presence combined. The numbers already know where the money is. We help you read them.
+28%
Avg. CVR improvement after funnel audit and fix
Zero
Vanity metrics in our client reports, ever
90-day
Prioritised roadmap delivered after every strategy engagement
What's Included
07 Services
01
Analytics Setup & Audit
GA4, Tag Manager, event tracking and custom dimensions installed and verified. So every number you see is a number you can actually trust.
02
Funnel Mapping & Audit
We trace every step of your customer journey, identify where people leave and put a revenue value on each drop-off point. So you know what fixing each one is worth.
03
A/B & Multivariate Testing
Structured experiments on landing pages, emails and product flows. With a proper testing framework, not random guessing dressed up as optimisation.
04
Conversion Rate Optimisation
Heatmaps, session recordings, user testing. We find what is stopping people from converting, fix it and measure the lift. Then do it again.
05
Custom Reporting Dashboards
Looker Studio and GA4 dashboards built around your actual KPIs. Filtered for the decisions your team needs to make, not every number the platform can generate.
06
Digital Strategy & Roadmapping
Competitive analysis, market positioning and a prioritised 90-day action plan. So your team knows what to do next, in which order and why.
Ongoing Performance Consulting
Monthly strategy calls, performance reviews and rolling recommendations. An experienced analyst in your corner as your business grows, without the cost of a full-time hire.
Related Work
All Projects →
Your data already has the answers
Let's go
Let's go
find them.
Share your current setup, your metrics and your goals. We will tell you what your data is telling you, what you are missing and where the fastest growth is hiding.