MCH Cosmetics

MCH Kozmetik was simultaneously trying to serve retail consumers and wholesale B2B buyers through a single, undifferentiated website. The result satisfied neither: B2B buyers couldn't find bulk pricing or account management, while retail customers were confused by trade-facing content and pricing structures.

We architected a dual-audience WooCommerce platform with intelligent routing: a consumer-facing storefront with curated product discovery and editorial content, and a dedicated B2B portal with volume pricing, account dashboards, and order management. A unified 320+ product catalogue underpinned both experiences without duplication.

B2B orders grew 140% within six months, product page views increased 90%, support ticket volume dropped 38% as self-service improved, and the catalogue became the backbone of the company's first digital sales catalogue.